This new hockey stick design was born of a need by the owner to have a better feel from a hockey stick, likened to a golf club which needs the give the player the best feedback in the shaft so that the player can actively manage the stick of the ball or puck in this case.

A rounded edge with similar hockey stick attributes gives the Kinetik stick those design characteristics. The first version of the Kinetik hockey stick was still just a prototype, the design has been refined to ensure that the design meets industry standard and delivers on its promise of better feedback and better accuracy.

The design is resulting in a stable shaft and more durable stick, capable of withstanding more punishment.